Cocomats: A chic and sustainable automotive accessory

Black-red Cocomats | 2007 Porsche 997 Carrera. Photography Credit: Tim Suddard

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Accessories provide the fine finish that take a look from ordinary to extraordinary–such as, a stylish watch, a scarf that adds a splash of color, or even subtle yet statement-making cuff links.

For cars, floor mats achieve a similar effect while also serving to protect your original carpet from dirt and spills. crafts a line of floor coverings that enhance the appearance of even the classiest cars. Better yet, their various materials–coco, sisal, wool and the new Echo line–use sustainable materials.

Cocomats and sisal mats were what the European car manufacturers were using back in the 1950s, 1960s and 1970s”’s Jeff Allwine says. These manufacturers got it right a long time ago. In Europe, they were and still are big on natural fibers for many reasons. I think we are all beginning to realize that we can’t keep using up all the resources on our planet, so our company is doing its part to be responsible to future generations and use sustainable materials in our car floor mats.” presents its line of sustainable and incredibly fashionable floor mats.


Black-red Cocomats | 1971 Porsche 911 S. Photography Credit: Courtesy

A solid classic. builds its namesake product from yarns made from the husks of coconuts, which are known for their durability, strength and elegant appearance. The company mates the resulting coco fabric with a backing made of natural rubber mixed with crumb rubber from recycled tires.

This style of mats debuted in the late 1950s and grew in popularity throughout the 1960s and 1970s. Many European car manufacturers, such as BMW, Mercedes-Benz and Porsche, offered cocomats in their vehicles. They provide the perfect period-correct look that still works well with many classic and new vehicles.

“They look good because you don’t get the plain old carpet pile, you get something three-dimensional,” Allwine explains. “You can get different colors, such as black with red or black with blue, so it adds a little bit of a spark.”

It also offers a bit of nostalgia.

“A good customer called me once and said, ‘Sometimes, I just go sit in my car because I love how my cocomats remind me of when I was a kid,’” Allwine says.

Cocomats start at $199.95.


Grey Sisal Trunk Mat | 1972 Mercedes Benz 280 SE. Photography Credit: Courtesy

Upscale, but with a down-to-earth feel. crafts its sisal mats from the fibers of the Agave sisalana plant. That's right, from the same amazingly versatile genus of plants that gives us agave syrup and tequila.

The company sources its agave-based materials from the finest growers located in Tanzania in Africa. As with all mats, the sisal fabric is bonded to a backing made from natural rubber and crumb rubber from recycled tires.

You can find sisal carpets in many luxury applications. Those range from carpeting in the finest of homes to the factory floor mats for the Rolls-Royce Phantom Drophead Coupé.

Black-Grey Checkers | 1972 Nissan Skyline. Photography Credit: Courtesy

Another type of sisal mats, “checkers”, comes with a checkered pattern. They were originally introduced in the 1960s by BMW  for their Neue Klasse automobile line. Nowadays, besides a big following for these older BMW models they have an additional following.

“Those with JDMs, Japanese domestics, love that style of mat,” says Allwine. “We do a lot of classic BMWs as well as classic Toyotas, Hondas, Nissans and Datsuns. The checker mats have been a good seller for us.”

Sisal floor mats start at $199.95. Checker mats start at $249.95.


Grey Wool | Mercedes-Benz E-Class. Photography Credit: Courtesy

A timeless classic.

The use of wool goes back centuries. Wool provides a cozy feeling that our ancestors recognized. says your bare feet will thank you for opting for its soft-to-the-touch wool mats.

Like putting on a fine suit, adding wool mats instantly dresses up a car. When you open the doors, your car will turn heads, and whomever gets in will get to enjoy these luxurious floor mats.

“It’s unique-looking, with many complimentary colors offered,” Allwine says. “It’s more expensive than most of our other mats because the materials cost more.”

Wool floor mats start at $299.95.


Black Echo with red stitch | 2007 Porsche 997 Carrera. Photography Credit: Tim Suddard

The hip new kid on the block.

The Echo line uses Econyl® yarn. The regenerated nylon comes from entirely recycled sources, such as abandoned fishing nets and upcycled carpet waste. This allows the craftspeople at to create a mat as durable as a traditional synthetic-based mat, but in a much more environmentally friendly way.

Black Echo with tan stitch | BMW X3 Hybrid. Photography Credit: Courtesy

Just because it consists of recycled materials doesn’t mean Econyl® yarns are second-rate. You can find Econyl® yarns in many high end products from the likes of Adidas, BMW, Burberry, Gucci, Mercedes-Benz, Prada, Salvatore Ferragamo and Tommy Hilfiger, among others.

“Echo is a nice material,” says Allwine. “It’s durable. It won’t fade. It won’t get dirty. You can shake it, hose it down and even put it through the carwash floor mat machines. Plus, it has that classic, old-school sisal look and feel to it.”

Echo floor mats start at $249.95.

Serving Up the Perfect Mix offers a line of mats in an assortment of colors, patterns, textures and materials to create the perfect set of floor mats that matches the personality of you and your car. In addition, the company not only guarantees that its mats will fit your ride, but its experienced staff will help you to make sure you get it right the first time.

“About 15% to 20% of the classic car orders we receive, we’ll send out a kit with a paper pattern and a prepaid return envelope,” Allwine says. “Even for a car such as the BMW 2002–which we’ve done hundreds of floor mats for–we still send a pattern out. For some reason, every one of the 2002s can be a little different in how their mats fit in their particular car. The patterns give our customers the ability to do whatever they want to do. We then digitize the returned patterns, and our CNC machine cuts it out the way they like it.”

Not sure which type of fabric or color you wish to use? No problem. You can do one of two things: Pull up one of the digital swatches from on your tablet and place it in your car, or have the company mail you an actual swatch of fabric to test.

In addition, can design its products to fit any attachment points in your car that keeps your mats in place. Regardless of the make, model or year of your car, the company manufactures mats to what their customers want.

“In a recent survey we gave, the number one thing our customers said they liked about us was that the mats were custom fit for their cars,” says Allwine. “We’re big on customer service. It’s very important to us to make sure our customers are happy.”

Perfect fit. Stylish. Customer-focused. Attention to sustainability. And, although many of the raw materials come from overseas, all of the actual manufacturing process takes place in the U.S., in South Carolina. checks all the boxes. Ultimately, its floor mats add an amazing amount of class and personal pizazz for a price starting at less than $200 for a two-piece set.

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