Is this the best modern car commercial ever?

Car commercials often hang on the dream: Buy this mid-priced, three-row SUV with more cup holders than you’ll ever need and you–yes, you–can tackle the wilds.

Then insert footage of a smiling family fording streams and straddling boulders without a care in the world.

$1200/month payments? Scratches to the paint? Those things do not concern us.

How about some reality–where, last time we checked, most of us live?

About a dozen years ago, Porsche released an ad with a simple tagline: Engineered for Magic. Everyday.


The shot list included things we can relate to: getting the kids to school, making a run to the home improvement store, driving home after a long day of work. (The Porsche ownership experience, of course, would just make those daily tasks just a little less mundane.)

Have a favorite car commercial? We'd love to check it out.

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Comments
Hal42
Hal42 New Reader
12/1/23 11:38 a.m.

VW ads for the Beetle. 60's and 70's (maybe). 2 stood out

 

The car the snowplow driver drives.

and

We asked a famous car designer what we should change. He said make the rear window larger. So we did.

 

Simple, to the point, effective...

rgodby
rgodby None
12/1/23 12:28 p.m.

Definitely the GI Joe hustles to pick up Barbie in a toy 300ZX. Captured the excitement with a sense of humor perfectly Late 80s/early 90s retro with that Van Halen soundtrack...  

https://www.youtube.com/watch?v=c4HQmuNEZak

ShawnWood
ShawnWood
12/1/23 12:59 p.m.

In reply to David S. Wallens :

1984 Rabbit GTI commercial, beach boys theme song

 

jeffrey vogel
jeffrey vogel New Reader
12/1/23 1:36 p.m.

Shell gasoline comercail with Ferrari f1 cars

cchristo
cchristo New Reader
12/1/23 3:06 p.m.

I second that Rabbit GTI Beach Boys commercial. Here it is:

https://m.youtube.com/watch?v=3zcm4oS9IaM

Noddaz
Noddaz PowerDork
12/1/23 3:54 p.m.

Not bad.

abcarman
abcarman New Reader
12/1/23 4:59 p.m.

Agree with Shell/Ferrari F1 Commercial and VW "Little GTI"

I would add two:

C6 Vette Jumpin Jack Flash - I think it was banned.   and

Audi Commander from Super Bowl 

Stealthtercel
Stealthtercel Dork
12/1/23 7:51 p.m.

Two more:

VW Beetle from 1968 or 1969: Fresh-faced young guy from VW's ad agency walks into an old-school Tin Pan Alley-type song shop, complete with two elderly songwriters. He says he needs a catchy song about the Beetle's improvements this year. They say they can write a jingle about anything; what's he got? He starts with an improvement to the gas filler door. They look at each other. What else? Well, the windshield wiper motor now lasts longer. As he goes through his list of about 50 upgrades, the two old guys look more and more discouraged. Finally, one of them says, "Kid, five t'ousand canaries whistling 'The Blue Bird of Happiness' couldn't help you."

And who can forget George Thorogood's custom remix of "Bad to the Bone" on behalf of the turbo Regal? ("Wouldn't you really rather have a B-B-B-Buick?")

BTW, can anybody tell me what the background music is on that Porsche commercial? TIA.

wingnut510
wingnut510 New Reader
12/1/23 8:53 p.m.

The Honda Odyssey Rube Goldberg single take. Loved the back story.

 

Honorable mention;

"Ikea Rug Sale". Not a car commercial but featured the venerable Datsun 510, the best budget driver's car.

https://youtu.be/NwqWkfyWgSE?si=umc6OP56tC_nLNHI

Sparkie
Sparkie New Reader
12/1/23 10:11 p.m.

In reply to rgodby :

Absolutely the best car commercial ever!!! I even used to have a T-shirt with that on it!!!

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