Oris named official timepiece of the California Concours d’Lemons

Photography Credit: Tim Suddard (Citroën), Courtesy Oris (watch)

Just in case winning “Worst of Show” at the California Concours d’Lemons wasn’t prestigious enough, the winner of that coveted award will also receive a watch from Swiss watchmaker Oris.

Oris, billed as one of the last independent Swiss watchmakers, has been named the official timepiece of the 2024 California Concours d'Lemons–set for August 17 at Seaside City Hall in Seaside, California.

We are thrilled to have Oris as the official timepiece of the 2024 California Concours d’Lemons! Oris watches are well built, reliable and luxurious, unlike the cars on display at the show,” stated Alan Galbraith, Head Gasket of the Concours d’Lemons.

Why would a Swiss watchmaker want to partner with a Concours d’Lemons? V.J. Geronimo, CEO – The Americas, Oris Watches, had this to say:

As an independent brand, Oris has a ‘Go Your Own Way’ spirit, while bringing a bit of fun and smiles to an otherwise serious industry. Who better to partner with than the Concours d’Lemons. We’re excited to showcase our Airstream concept and our collection of accessibly priced luxury mechanical watches.”

Oris will have its Airstream mobile boutique set up during the event to showcase and sell over 100 of its watches.

For more information about the 2024 Concours d’Lemons, visit 24hoursoflemons.com/concours-d-lemons.

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300zxfreak Reader
3/30/24 11:34 a.m.

One would assume that, at the price of these watches, you could trade one in for all the cars in the Concourse d'Lemons ??

Jesse Ransom
Jesse Ransom MegaDork
3/30/24 11:38 a.m.

Okay, Oris just raised themselves in my estimation. I don't normally associated (even relatively) fancy watches with a sense of humor.

David S. Wallens
David S. Wallens Editorial Director
4/1/24 9:57 a.m.

Yeah, that is cool. And TIL that Oris is one of the last of the Swiss independents. 

aircooled MegaDork
4/2/24 3:01 p.m.

Very cool, although, this seems more appropriate:

GENUINE TIMEX Watch TIMEX 80 CLASSIC Unisex Digital - T2N214: Amazon.co ...


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